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Dropbox has announced a handful of new features for consumers and business users as the cloud storage and productivity platform seeks to capitalize on the remote working boom. The company also announced that a new family plan is in the works that will cover up to six members of a household and allocate individual accounts and logins under a single subscription.
With work and home life blurring for millions of people during lockdown, Dropbox is targeting users across the spectrum with today’s updates. The company is also doubling down on efforts to lure free users onto its paid plans.
First up, the San Francisco-based company is launching a new password management service called Dropbox Passwords, the result of an acquisition it made last year with little fanfare. Last November, Dropbox snapped up Massachusetts-based Valt, which sunsetted its apps ahead of integration with Dropbox.
Similar to other password managers, Dropbox Passwords stores and encrypts users’ online passwords, and it syncs them across all devices to make it easier to log into websites and apps. This requires a separate Dropbox Passwords app, which was quietly launched a couple of weeks back, but it will be available to paid subscribers who log in with their Dropbox credentials.
Above: Dropbox Passwords
A new feature called Dropbox Vault promises to help users securely share access to specific files. The Vault folder sits alongside other files and folders on Dropbox, but it can be protected behind a dedicated PIN code and can only be opened from Dropbox.com and the Dropbox mobile app — the files contained within Dropbox Vault are not stored locally on a user’s desktop.
Above: Dropbox Vault
Finally, Dropbox is also rolling out a new computer backup feature that automatically creates backups of PC or Mac files stored on the desktop, as downloads, or in document folders. These are continuously synced, so if you lose your laptop you will always have a backup stored in the cloud.
Above: Dropbox computer backup tool
All three of these consumer-focused features are available in beta for new Dropbox Plus users on mobile today, and they will be coming to all Dropbox Plus subscribers “in the coming weeks.” The computer backup feature is also available to Dropbox Basic and Professional users from today.
Arguably, one of the most long-awaited Dropbox features for consumers is the Family Plan — this will be made available to Dropbox Plus users in the coming weeks before coming to all Dropbox users later in the year. Essentially, it allows families to share 2 terabytes of storage between individual profiles, with all members able to create “shared spaces” for content such as photos, videos, and documents.
Dropbox confirmed that its Family Plan will cost $17 per month when billed annually or $20 when billed on a month-to-month basis.
Above: Dropbox Family
In the enterprise realm, Dropbox announced it would also embed HelloSign’s e-signature technology as a native feature within Dropbox, more than year after acquiring the company for $230 million. In effect, this makes HelloSign the default e-signature tool for Dropbox.
Finally, Dropbox is introducing a new Dropbox App Center, which serves as a centralized hub for all the tools and integrations from partner organizations, including Slack, Google, and Zoom. The App Center is currently available to a “subset of users” in beta, with more than 40 app partners featured for the inaugural rollout.
White Americans turn out for Floyd protests, but will they work for change?
WASHINGTON (Reuters) – Leslie Batson, a white office administrator from Maryland, joined the thousands of marchers protesting the killing of George Floyd in Washington, D.C., last weekend after her children asked why the family had done nothing about racism.
FILE PHOTO: People gather to protest for the removal of a Confederate statue of John B. Gordon at the Capitol in Atlanta, Georgia, U.S. June 9, 2020. REUTERS/Dustin Chambers/File Photo
“This is my attempt to help elevate the voices of people of color, people who don’t look like me and who don’t benefit from the status quo,” Batson, 42, said on Saturday, as her 9- and 11-year-old children hid shyly behind her.
In recent days, white Americans have donned “Black Lives Matter” shirts, carried homemade signs, and shouted “Hands up, Don’t shoot” in cities and small towns (here) across the United States. Sometimes they lay down in the streets, just as Floyd, an unarmed black man in handcuffs, lay face down and struggling to breathe as a white police officer knelt on his neck.
Books like “White Fragility” and “The New Jim Crow” are topping U.S. best-seller (here) lists, and social media is flooded (here) with #BlackLivesMatter posts. Fortune 500 companies and sports franchises, predominantly run and owned by white Americans, voiced support (here) for anti-racist activism, and the New York Stock Exchange held (here) its longest moment of silence ever for Floyd.
The United States has a long history of white participation in civil rights protests, but the current outpouring of support is unprecedented, historians and social scientists agree.
That said, many question white Americans’ long-term commitment to do the work to fight racism.
“Historically, when we see higher levels of participation from white folks in movements and moments like this, that participation falls off precipitously after we move away from the protest,” said Charles McKinney, associate history professor and chair of Africana Studies at Rhodes College in Tennessee.
After civil rights activists leading protest marches in Selma, Alabama, in 1965 were beaten bloody by police, twice as many Americans polled expressed sympathy with protesters than with the state of Alabama, Pew Research noted (here).
In a separate opinion poll at the same time, however, 45% believed the U.S. administration of President Lyndon Johnson was moving too fast on the voting rights and integration that protesters advocated.
McKinney is analyzing whether the high white protester turnout will translate into laws that aid the Black Lives Matter movement.
“In order for this to be the last racial inflection point… white America must end its sideline sympathy and assume full ownership of this problem,” said Allyn Brooks LaSure, a former U.S. diplomat, and executive vice-president for communications at the Leadership Conference on Civil and Human Rights, a national coalition of civil and human rights groups.
That would include awkward conversations on family Zoom calls, in work conference rooms, and at Thanksgiving dinners, he recommends.
REAL CHANGE OR TALK?
Big companies around the world which have typically stayed away from this debate have pledged (here) over $1.7 billion to advance racial justice and equity. City councils are voting (here) to cut police funding and limit police tactics, and statues to the slave-holding supporters in the U.S. Civil war are coming down.
Reuters research shows (here) some of the same U.S. companies have elevated few African Americans to top jobs; two centuries after it started, the NYSE’s traders and management remain overwhelmingly white; an anti-lynching bill named after a black teen killed in 1955 failed to pass the U.S. Senate on June 5.
On June 8, senior Democrats, including House speaker Nancy Pelosi, donned kente cloth, a Ghanaian fabric that is a prominent symbol of African arts and culture, knelt in the U.S. Capitol building for nearly nine minutes of silence for Floyd.
Charles Preston, a Chicago-based black activist and organizer, called the gesture “ridiculous.”
“I think it’s a charade, it’s hollow, it’s empty and I don’t understand what is the purpose of kneeling,” he said. Politicians, he said, should push for policy changes that help African-Americans instead.
The very gesture, known as “taking a knee,” echoes the “Black Power” raised-fist salute that U.S. Olympic medalists Tommie Smith and John Carlos made on the medal podium at the 1968 Mexico City Olympics.
Half a century later, it was still controversial when San Francisco 49ers quarterback Colin Kaepernick took a knee to protest police brutality and racial injustice in 2016. Years after leaving (here) the team, he has yet to be picked up by another.
A NEW GENERATION
Melanie Campbell, president of the National Coalition on Black Civic Participation, said veteran activists have doubts this phase will endure for long. But she said the level of anger and frustration after Floyd’s death is new.
“This is a generation seeing mass shootings in schools, a divisive president, black people being killed and they are pushing back,” she said.
And the demographics of the country itself are changing.
One in 10 eligible voters in the 2020 electorate, about 22 million Americans, will be part of a new generation that is the most ethnically diverse in U.S. history, Pew reports (here), with just 52% of the generation white.
“This is not an unsurmountable task,” said Kyle Holman, a 21-year-old white student in Washington, D.C., who protested on Saturday. “If we can just start by acknowledging that things can be really bad for people of color, have scales fall from our eyes, we will move this debate forward,” he said.
Reporting by Nandita Bose and Heather Timmons; Editing by Howard Goller
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